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How Quality Content Can Boost Search Ranking

It seems that everyone is talking about "quality content." Quality content, along with creative web design is the sure way to grab the attention of your potential clients. Creating a successful online business that generates steady traffic is the goal of every online business owner.

Original content will boost SEO rankings and increase traffic. Search engines like Google, Yahoo, and Bing, for example, rank your site based on the credibility and quality of your content. If you duplicate content from a different website, you are at risk of being penalized by the search engines.

Creating quality content that will continue to grab the attention of your audience AND is likable by search engines can be a daunting task at times. Truth be told, that there are few online businesses that have actually mastered this skill. Quality is so important to the success of an online business, yet there are very few clear definitions of what this actually means. It is no wonder why so many struggles with the concept.

What is "Quality Content?"

So, exactly what is quality content? When you hear this phrase, think of fresh original content that serves a purpose. Quality content creates a clear understanding of what your point is and it generates an audience response. When your audience is compelled to respond or engage they will most likely share that page with their family and friends. This type of traffic is considered to be Organic.

It is important to put yourself in the client's shoes. Before you begin to write your content ask yourself the following questions:

  1. How will your client benefit from your services or product?
  2. Why do they NEED your services or product?

How do you know if your content is quality?
Quality Content Checklist:

  • Content is easy to read and comprehend.
  • Content stimulates a response from the reader.
  • Content answers question the audience will have.
  • Grammar and spelling are correct.
  • Content is organized.
  • Proper formatting

Important Places to Add Quality Content

The most common and most important pages to focus your attention to are the main pages of your website, which includes the Home Page, About, Services, and Locations. In addition, add new content every week by creating a Blog or an Article section. Creating new content on a regular basis will keep your website fresh and boost your search ranking.


Nobile Website Solutions offers services in the following Towns and Cities in Wake County:
Durham, Raleigh, Cary, Apex, Fuquay-Varina, Garner, Holly Springs, Knightdale, Morrisville, Rolesville, Wake Forest, Wendell, Zebulon