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How Important is a Business Email Address

It's all about the first impression

I've been designing websites for small business for the last six years. In that time, I've provided services in Raleigh, Durham, Wake Forest, and just about all of the Wake County area.

One of the many things that drive me crazy about the small business owner, is how some of them continue to overlook the importance of their own branding. When a business owner is using a generic email service such as Yahoo, Gmail, Hotmail, and yes there are still some Aol users out there, they risk the chance of being passed over.

I cringe when I open an email blast from some company trying to sell me an expert service or a great new product and read, "greatseo@yahoo.com" in the contact info. It's great that they are using their company name in the email address, but lose credibility because the address ends with yahoo, gmail, or hotmail. It's not professional!

Throughout my website I talk about how important it is for the small business owner to reflect professionalism in their own business brand. Even if you're a one-person company, your branding is important. An effective branding campaign helps people remember you. A customized email domain will reinforce your brand and show others you are a professional in your industry. It's all tied in with the first impression a visitor will have that helps build that trusting relationship needed to guide your potential customer your call to action.

For me, when I see a generic email address in the contact information of any business, I move on and don't give it a second look. I immediately think I'm dealing with an ametur or some who is just starting a new business. It raises questions, and doesn't pass the trust factor.

In the end, your customized email address presents a more polished and professional business appearance, which in turn makes you more credible to your potential customers.


Nobile Website Solutions offers services in the following Towns and Cities in Wake County:
Durham, Raleigh, Cary, Apex, Fuquay-Varina, Garner, Holly Springs, Knightdale, Morrisville, Rolesville, Wake Forest, Wendell, Zebulon