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How To Get The Logo Right

Your Logo is The Icon of Your Brand

Lets talk about the important role your logo plays in the overall branding of your business. Your logo is how folks will identify you with the products you sell or the service you provide. It is, in essence, the icon of your brand. When you sell a great product or provide a service, you want people to remember you. You want them to remember that you were the service or product that solved their problem. A good logo will help your customers or clients remember you.

Keep it Simple and Clean

Less is sometimes better than more. Your logo will be more memorable when kept simple. A complicated design with many layers tend to look cluttered and may be difficult to duplicate. Pay attention to how customers think and behave, especially on the internet. It's safe to assume that most people have a short attention span and you have a small window of opportunity to make an impression. You want an easy to remember logo.

Make Sure it's Versatile

It's important that your logo can be duplicated in any size and maintain a crisp clean look. You might not have any plans at the start of your business to print t-shirts, mugs, banners or even have a vehicle wrap, but keep in mind, a successful business will evolve and grow. Your logo will also be carried over to your marketing material, business cards, letterhead, envelopes and postcards

What to avoid

Your logo should be created using graphic art software such as Adobe Illustrator or Photoshop where the designer can save the logo in the proper file formats needed for different print projects. You want to avoid using jpg images to create the logo as they don't duplicate well on a larger scale, and they tend to appear fuzzy and blurred. Also avoid clipart, as most appear to look kind of corny and standard, that lacks professionalism.

Remember, your logo is permanent, It's for the life of your business, make sure it is unique and reflects your business well.


Nobile Website Solutions offers services in the following Towns and Cities in Wake County:
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