Whether you have an existing online business or you are in the initial steps of a web design, you probably have heard the term "SEO." It is important to familiarize yourself with this term, because this concept is here to stay. So, what does SEO mean and why is it so important to Tampa Bay small business owners?
SEO or Search Engine Optimization is the process of adding keywords and phrases to a website in order to achieve a high rank on search engines. Sounds simple enough, right? Actually, the process is much more than just adding in appropriate keywords. SEO is an art that many new website owners are struggling with. Here are some strategies that will lead to a successful SEO Campaign for your small business.
Search engines such as Google, Bing and Yahoo rank each online page based on the credibility of the content. The pages that are ranked the highest are displayed higher in the search engine results. The higher the ranking, the more traffic a website will generate.
The amount of visitors a website generates is referred to as "traffic." A higher rank usually leads to high traffic volume. In order to maximize your rank it is important to know what keywords to use.
You must first have a clear understanding of the type of service that you offer and whom your target audience will be. Choose the most appropriate keywords for your target audience. See what keywords or phrases your competition uses. Now that you have a clear list of important keywords, you want to affectively add them to your content. You want your content to appeal to your target audience. It is important to write quality content that is easy to read and understand.
A solid SEO Campaign is achieved through proper keyword placement and quality content. Always remember to research your market!
Nobile Website Solutions offers services in the following Towns and Cities in Wake County:
Durham, Raleigh, Cary, Apex, Fuquay-Varina, Garner, Holly Springs, Knightdale, Morrisville, Rolesville, Wake Forest, Wendell, Zebulon