To many, social media is part of our everyday existence. But, for many small business owners in the Tampa Bay area, social media is a whole new way of communicating with their customers. The social media craze is causing many small business owners to step out of their comfort zone and connect with customers through social media blogs, articles, Facebook, LinkedIn and so on. Before you jump right it, here are some helpful tips:
Allow yourself time to think about what you are going to say. This will help you effectively give you message and avoid typing errors. Remember your words will be out there forever, choose them wisely.
We have all seen it and all been tricked by it before! That shocking headline that leads to an uninteresting article. This type of tactic is called "clickbait." Although this tactic does work in the short term, it is a sure way to lose the trust of your customers in the long run. Instead of flashy headlines, try a headline that has substance and relates to your article.
Don't post content that could be misread or offensive to anyone. This also includes offensive jokes and pictures.
Social media should not be used as a platform to bash any specific group or company, even if you feel as though you are justified in doing so.
If a longer post is necessary, write a headline that briefs your article and add a link to your blog page that redirects your audience to the full article.
It is important to always stay mindful of your audience and to your business. It can take years to build trust with your clients and only second to lose it. It is best to always play it safe!
Nobile Website Solutions offers services in the following Towns and Cities in Wake County:
Durham, Raleigh, Cary, Apex, Fuquay-Varina, Garner, Holly Springs, Knightdale, Morrisville, Rolesville, Wake Forest, Wendell, Zebulon