I'm offering a new video service here in Tampa Bay and the Pinellas County area, and for lack of a better name, I'm calling this video service the mini documentary. You of course set this video up just as you would in any video marketing campaign, post it on your Yourtube channel, optimize it for the search engine, and embed it into your web page. But unlike the traditional video marketing video that usually runs about 2 minutes, the mini documentary may run as long as 5 to 10 minutes.
The video is designed to be part of the marketing material used to sell a job. Let me give you an example of how this works. Total Log Home Restorations is a company that restores log homes. The owner / contractor depends on the marketing material he takes with him on job estimates to help sell the job. The owner now uses an iPad tablet to present his proposal to his potential customer. Up to now an image port folio has been effective in showing off the companies accomplishments, but the contractor felt it wasn't enough, he wanted to focus the customers attention on the comprehensive prep work involved in their process. The video was created to show the customer the process in detail. The video conveys experience and skill, the detailed preparation (this is the real selling point), and the final steps to achieve the quality end result.
The goal of course is to provide your customer a reason to hire you. In the video created here, it's the comprehensive prep work that becomes the reason. This is the service our contractor provides that stands apart from the competition. Watching the work being done is much more powerful than reading about it. The targeted result is to help the customer feel confident they will receive the quality product they're about to invest in. In turn, the video helps establish that initial trust between contractor and customer that is so important in closing a deal.
It doesn't matter what your business is. The whole marketing game is to provide your potential client or customer a reason to want your service or product. Focus on what you have to offer that stands apart from the competition and show them in video. The viewer is more likely to make an emotional connection with the video and retain the information faster then the written word. Are you ready to start your video marketing campaign? Contact me today.
Nobile Website Solutions offers services in the following Towns and Cities in Wake County:
Durham, Raleigh, Cary, Apex, Fuquay-Varina, Garner, Holly Springs, Knightdale, Morrisville, Rolesville, Wake Forest, Wendell, Zebulon