Your small business needs to stand out among the competition in more ways than one—not only in Raleigh, NC., but also on the web. Your customers are searching online for products they need or want before they step into a physical store. That's why your Google ranking is essentially an online road sign pointing to your business. Typically, your ranking depends on optimized written content, but now video results are included in a web search. In fact, YouTube is widely considered as the second largest search engine right after Google. Simply put, videos are another online road sign that make your business stand out in the digital landscape. Learn more about why you need video in the marketing plan of your small business.
One of the biggest myths in producing marketing videos is that it requires a large budget. However, great content comes from anywhere, even from small businesses with modest marketing means. Great content means valued content, and valued content gets views and shares, which are keys to getting to the first page of search engine rankings. Modern technology has made it possible to produce a quality video with a low budget, but remember that your video should not compromise on sound quality. It's the biggest reason why viewers decide whether to continue watching a video.
An optimized web design is often the reason behind top search engine rankings, but web videos allow for more SEO elements. The video title, description and video tags are places to include SEO keywords that can help place your business higher in a search ranking. Videos that rank high in a search result are clips that are how-to explanations, tutorials, reviews or labeled as funny. Ready to move up the search rankings with video? A video production company can help make sure your video incorporates SEO elements and makes an impact.
Nobile Website Solutions offers services in the following Towns and Cities in Wake County:
Durham, Raleigh, Cary, Apex, Fuquay-Varina, Garner, Holly Springs, Knightdale, Morrisville, Rolesville, Wake Forest, Wendell, Zebulon